EP37: Breaking Retail Taboos with Sally Mueller from Womaness

In this episode Wendy Liebmann talks with Sally Mueller, CEO and co-founder of Womaness, a brand that is changing not only the conversation around menopause and women’s sexual health but also breaking taboos in branding, retail distribution and merchandising. They discuss:How to build a brand through continuous consumer and shopper researchHow to identify gaps in the marketplace that lead to new whitespace and growth opportunities Creating a distinctive brand voice and how to deliver it through packaging, ecommerce, and the retail shelfHow small disruptor brands can take advantage of unique, distribution opportunities, from ecommerce and marketplaces to traditional retailThe challenges of traditional retail merchandising when selling cross category solutions that shoppers want, andEmerging opportunities around wellness and aging Send us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!