EP37: Scaling Beyond $2M: Bridging Sales and Marketing in B2B SaaS with Matthew Whyatt

Welcome to the latest episode of the Meaningful Marketing Podcast, where Chantal Gerardy sits down with Matthew Whyatt, founder of Tech Talk and expert in B2B SaaS marketing. Together, they uncover the strategies that help SaaS companies scale beyond $2 million, close the gap between sales and marketing, and thrive in a highly competitive market.Matthew shares his journey from tech entrepreneur to a trusted advisor for high-growth businesses, offering practical and inspiring insights into creating value-driven content, navigating the "messy middle" of buyer journeys, and building trust at every level of an organisation. Tune in and get ready to rethink how you approach sales and marketing in the B2B world.Download our FREE Guide here: https://chantalgerardy.com.au/free-downloads/ Listen here: http://themeaningfulmarketingpodcast.com/  Website: http://onlinebusinessmarketing.com.au/