EP37. 數據分析的意義，找出各通路的舖貨策略

from 電商放手一搏 · host 首邑電商顧問

電商放手一搏第 37 集，數據分析的意義 - 找出各通路的舖貨策略 ? 當品牌經營多個通路時，各通路的鋪貨的品項、備貨數量需要盡可能精準的拿捏，才能有效維持商品健康的週轉率，盡可能壓力商品庫存，讓現金流能運轉的順暢，在採購上也有很好的彈性分配在熱銷品、潛力品上。而要進入這樣好的循環，需要從仔細的銷售觀察統計甚至分析開始，與其說多通路的庫存管理上有困難，不如說是環環相扣的銷售細節沒有確實執行。讓我們一起從鋪貨、庫存來看銷售的狀態。本集來賓：想不同國際股份有限公司執行長 Matty 留言告訴我你對這一集的想法： https://open.firstory.me/user/cldwg7z930mfj01t47yii3icj/comments Powered by Firstory Hosting

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EP37. 數據分析的意義，找出各通路的舖貨策略

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This episode was published on November 10, 2023.

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