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EP377「旋轉木馬理論」揭密：為什麼有人活動越辦越冷場？ episode artwork

EPISODE · Sep 16, 2025 · 8 MIN

EP377「旋轉木馬理論」揭密：為什麼有人活動越辦越冷場？

from 每天五分鐘 · host 陳揚

「旋轉木馬理論」用旋轉木馬的速度來比喻體驗設計的節奏。太慢，觀眾覺得無聊想離場；太快，反而會頭暈、過載。真正好的活動、展覽、餐飲或品牌體驗，就要抓到「剛剛好」的速度黃金中庸。這背後其實有心理學支持，例如 心流理論（Flow） 與 耶基斯–多德森定律。在這一集 Podcast，我們會用展覽、餐飲、品牌活動等例子，告訴你怎麼調節節奏，讓參與者想一再回味。 -- Hosting provided by SoundOn

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EP377「旋轉木馬理論」揭密：為什麼有人活動越辦越冷場？

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