EP38: The Evolution of Category Strategy

Website: https://dpw.ai/ A deep dive into how procurement is evolving through real world experience and research, from category management and supplier relationships to the growing role of AI. Drawing on insights from both industry and academia, the conversation explores what actually drives value, where most teams go wrong, and how procurement can move beyond process into true strategic impact. Guest: - Fabio Fontes, Country Procurement Head & PhD researcher, Sanofi | University of Twente Host: - Bertrand Maltaverne, Director Market Intelligence & Senior Analyst for Upstream Procurement, The Hackett Group Follow our socials: LinkedIn - https://www.linkedin.com/company/digital-procurement-world/ YouTube - https://www.youtube.com/@DigitalProcurement Instagram - https://www.instagram.com/digitalprocurementworld/ Facebook - https://www.facebook.com/DigitalProcurementWorld?mibextid=wwXIfr&mibextid=wwXIfr