EP389: Danielle Hendon - How To Bridge The Gaps In Your Bookkeeping Business

"Going those first few years on that solopreneur route can be very lonely at times and finding people that you can talk to and collaborate with and learn and grow from is huge." -Danielle Hendon Building a business is all about bridging gaps and creating connections. Between yourself and your clients, your team, and your network. But before we can build anything successful, we have to be confident and sure in our own abilities. If we can't articulate what it is we can bring to clients that no one else can, how can we expect them to choose us, or have faith in our abilities? When you know what it is you love to do, it makes it much easier to create links with others that can fill the gaps in your ability. If you love spending time doing the numbers, but find all of your time taken by marketing or client contact, are you really any better off doing it alone than you would be hiring someone to do those things for you? Danielle Hendon, owner of 4 Corners CFO, is this episode's featured guest. She will provide advice on how small businesses can pay themselves what they are worth, by arming them with the understanding they need to make continued profits. If you are thinking of starting a bookkeeping business, aren't sure how to spend more time doing the things you love or are afraid of investing time in potential relationships, then this is the episode to get you thinking differently about yourself. During this interview, you'll learn... The value of letting go of the little things How to know when the time is right for growth & change The importance of figuring out what you have to offer To find out more about Danielle, click here. Connect with her on LinkedIn. Time Stamps 01:38 - Danielle discusses her career journey 05:14 - The cornerstones of business 06:01 - Taking the leap 08:20 - Figuring out what you have to offer 09:54 - Letting go of the little things 16:20 - How to know the time is right 22:50 - The challenges of new hires 24:31 - Empowering our clients 28:15 - Sticking to the right path 31:00 - Learning more about Danielle