EP391 | How ROMES Built 1.5M Streams Independently (Without a Label)

On today’s episode of In Love with the Process, Mike sits down with Canadian brother duo ROMES, a band that’s been quietly building something explosive… and now it’s breaking through.Their debut album SONIC TRASH is out now, already surpassing 1.5 million streams completely independently. No label, no machine, just strategy, consistency, and a deep understanding of how to move in today’s music landscape.But this didn’t happen overnight.ROMES have stacked an impressive resume behind the scenes, landing sync placements across TV, gaming, and major sports campaigns, touring with bands like The Strokes, and even collaborating with Mark Foster (Foster the People), all while staying independent.In this episode, Mike and the guys go deep into:What it actually takes to build momentum as an independent artistThe real strategy behind successful social media campaignsWhy generative AI music is flooding platforms and devaluing streamsThe difference between touring in the US vs EuropeHow to create work that cuts through the noise in an oversaturated marketThis is an episode for musicians, filmmakers, and anyone trying to build something real in a world chasing numbers.If you care about craft, independence, and the long game, this one hits.► ROMES► Mike's IG ► ILWP's IG Music: Romes & Code Elektro——SPONSORS——► FujiFilm 10% off Accessories (https://shopusa.fujifilm-x.com/accessories/) and Merch (https://shopusa.fujifilm-x.com/brand-merch/) Promo code PROCESS10► Puget Systems► Blackmagic Design Inlovewiththeprocess.com Hosted on Acast. See acast.com/privacy for more information.