Ep394 - Ashlee Vance | When the Heavens Went on Sale

Ashlee Vance visits Google to discuss his latest book "When the Heavens Went on Sale: The Misfits and Geniuses Racing to Put Space Within Reach." With the launch of SpaceX's Falcon 1 rocket in 2008, Silicon Valley began to realize that the universe itself was open for business. Now, Ashlee Vance tells the remarkable, unfolding story of this frenzied intergalactic land grab by following four pioneering companies—Astra, Firefly, Planet Labs, and Rocket Lab—as they build new space systems and attempt to launch rockets and satellites into orbit by the thousands. With the public fixated on space tourism being driven by the likes of Elon Musk, Jeff Bezos, and Richard Branson, these new, scrappy companies arrived with a different set of goals: to make rocket and satellite launches fast and cheap, thereby opening Earth's lower orbit for business. Through immersive and intimate reporting, this book reveals the spectacular chaos of the new business of space, and what happens when the idealistic, ambitious minds of Silicon Valley turn their unbridled vision toward the limitless expanse of the stars.  Visit YouTube.com/TalksAtGoogle to watch the video.