EP396: Are you charging your worth—if not, why not?

Still guessing your prices? If you’re a freelance hairdresser or salon owner who feels guilty raising rates, this episode is your permission slip—and your plan. In this How To Cut It panel, Georgia Bell, Ruth Lundstrum (Freelance Suite), Samantha Toogood, and Samantha Blues reveal why hair pros undercharge and how to price with confidence. We strip emotion from money, swap rigid menus for bespoke, hair-type packages, and build pricing that covers wages, tax/VAT, profit, pensions, sick pay, education, and cancellations. Ruth busts the “clients can’t afford it” myth—spending is a choice—and shares real numbers, including intentionally outpriced services that prove value sells. Learn when to raise prices, how to stay booked, and the differences between salon and solo realities, plus the financial gaps NVQs leave behind. CHAPTERS 0:05: Pricing Playbook Kickoff 7:47: VAT, Value, and Priorities 11:19: Real Rates, Real Services 18:10: Fear, Packages, and Price Hikes 20:31: Money, Greed, and Freedom 24:40: Educate, Earn, and Level Up 25:54: Business Basics and Profit 27:34: Comfortable Living Defined 28:36: Property, Branding, and Pensions 31:16: Financial Education for All RESOURCES REGISTER TO JOIN SPOTD HERE FREELANCER SUITE CLICK HERE SAMANTHA BLUES CSI CLICK HERE GEORGIA BELL EDUCATION CLICK HERE @georgiagracebell/ @ruth__lund @samanthabluescolourcoach @toogood_hair_well_being_