Ep4 Inside the Boston Sales Enablement Soiree

Welcome to the Inside Sales Enablement Podcast, Episode 4SPECIAL EDITION: Inside the Sales Enablement Soiree Boston June 2019The Sales Enablement Soiree is a series of events, hosted by Shawnna Sumaoang and the team as Salesenablement.pro. The first event, which premiered in 2015, was held alongside SalesForce.com Dreamforce and brought together 200 attendees. The next year, the number grew to 600. By 2018, attendance soared to 1,200, highlighting the booming appetite for advice, expertise, and collaborative ideation on the topic of sales enablement. This year, the event came to the east coast as well, and 250+ attendees attended the inaugural east coast event in Boston.Didn't make it? Don't worry! Brian attended to gather insights, learn from, and engage with practitioners, thought leaders, consultants, and solution providers in the space. He was able to gather information and conduct a special assignment to collect key insights to share with our podcast listeners. Listen now to hear Brian's debrief with Scott as he shares his takeaways and insights from this very special event. Join us at https://www.OrchestrateSales.com/podcast/ to collaborate with peers, join Insider Nation, participate in the conversation and be part of the continued elevation of the profession.EPISODE TRANSCRIPT:SPEAKERSScott Santucci, Brian LambertIntro 00:02Welcome to the Inside Sales Enablement podcast. Where has the profession been? Where is it now? And where is it heading? What does it mean to you, your company, other functions? The market? Find out here. Join the founding father of the sales enablement profession Scott Sam Tucci and Trailblazer Brian Lambert as they take you behind the scenes of the birth of an industry, the inside sales enablement podcast starts now.Scott Santucci 00:34Hello, I'm Scott.Brian Lambert 00:35And I'm Brian Lambert. And we're the sales enablement insiders. Our podcast is dedicated to asking the big questions that you should be asking if you want to be successful with sales enablement. On this podcast, we rethink, reframe and revisit sales enablement topics. And in this podcast, it's a special edition.Scott Santucci 00:54So what is this special edition and how do we frame it out? So, this is the part where we normally frame things and the idea We had is, as Brian and I go to events, what would be wonderful is for the people who weren't at the event to have a deeper, so we're going to do a debrief. And last week actually yesterday, Brian was at the sales enablement saw Ray in Boston. And one of the things that Brian did is participate in a panel. So, my first question is, Brian, what was your panel? What was the topic and what was who else was on it? And what was the discussion?Brian Lambert 01:26Yeah, so great event. Picture 250 or so people in a room in Boston, at the Ritz Carlton. What we what we covered Scott was the idea of a charter and why is a charter important on the panel, but myself with the sales enablement society kind of moderating is, you know, non-biased etc. And then, with the folks on the stage, there were six of us. One was a sales enablement director from Mike Keeley was his name. We had Jill Guardia from the director of sales enablement from tri net.Scott Santucci 02:06We had Joe.Brian Lambert 02:08Yeah, Joe. She was great. Everybody was great. It's a super awesome. I think from from a flow perspective, we really built off each other and it was great. We had Susan Seminoff from monster. She's a VP of global sales...