EP4: RB Club - Building the Coolest Brand in Rugby, Jack Wiles

Jack Wiles is the founder of RB Club (formerly Rugby Buckets) — a rugby lifestyle brand bringing something fresh to the game.But Jack didn’t take the most traditional route into the rugby industry…In this episode, we chat about the parallels between army and rugby culture, how he’s used lessons from his past to build his brand, and his mission to create the coolest brand in rugby! 🏉Rugby is built on history and tradition — and while those values make the game what it is, they might also be what’s holding it back from growing… or worse, surviving.It’s people like Jack who are keeping the game alive through their modern approach — filling a gap in the market with something genuinely cool. Maybe even the coolest brand in rugby. 😎Fancy some new garms for your next game day? Check out @_rbclub 👕