EP405: Deep Dive — TikTok with Suzie Edge

Suzie Edge has nearly 250,000 followers on TikTok with nearly 5.5m likes. Suzie tells us what she's discovered in using the app over three years and how it's been driving pre-orders for her new book Mortal Monarchs. We discuss what kinds of content attracts followers, and why authors are perfect for TikTok because we tell stories...   Please note that this episode was recorded before the death of Queen Elizabeth II, so do please bear that in mind when you hear myself and Suzie discussing her new book Mortal Monarchs, which dives into the deaths of British royals over the centuries.