EP41. 你應該關注 RMN 嗎？淺談 RMN 零售媒體聯播網

from 電商放手一搏 · host 首邑電商顧問

電商放手一搏第 41 集，你應該關注 RMN 嗎 ?淺談 RMN 零售媒體聯播網在數位廣告競爭越來越激烈的年代，加上消費者日漸意識到網路隱私問題，品牌能強烈感受到，需要花越來越多的廣告成本，於是怎麼樣從流量下手，找到更精準受重也成為品牌在數位行銷操作的思考核心。在國外嶄露頭角的 RMN 零售媒體聯播網，正是因此趨勢應運而生。首先我們需要了解數據來源，RMN 是什麼樣的運作模式，而我們也期待 RMN 在投入數位行銷預算的佈局中會有預期的成效，是你能持續觀察的趨勢。本集來賓：首邑店商顧問股份有限公司總經理熊哥留言告訴我你對這一集的想法： https://open.firstory.me/user/cldwg7z930mfj01t47yii3icj/comments Powered by Firstory Hosting

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EP41. 你應該關注 RMN 嗎？淺談 RMN 零售媒體聯播網

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This episode is 35 minutes long.

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This episode was published on December 8, 2023.

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