Ep41: Stephen Bradshaw

Hello and welcome to the Get More Customers podcast with me Michael Angrave. I’ve got a great episode in store for you today, as I’m joined by Stephen Bradshaw from Keybreak. Stephen is a software developer and he and his business partner David have developed an awesome app which helps to promote healthy working environments by combating the damaging effects of RSI in the workplace. Like many great apps, the functionality is simple but very effective. It records activity on your computer and intelligently detects when you should be taking a break, and then reminds you to take short breaks and guides you through exercises and stretches. Whilst the app is now in beta launch and currently attracting some impressive feedback from its users, the topic of the conversation focused in many ways on the market which would benefit most from the app. During the conversation, we look at great ways to identify your ideal target market and exactly what to say in order to best get their attention and ultimately promote action. We also come up with some awesome ideas as to how you can bring games into your business to heighten the attention and commitment of your customers and team members. There’s also a hidden bonus in this one of a music track that Steve and created which I’m sure you’ll find amusing. I hope you enjoy this as much as I did. Here’s Stephen to tell you more...