Ep42: Rachel Pickering

Hello and welcome to the Get More Customers podcast with me Michael Angrave. I’ve got a brilliant episode for you today, as I’m joined by Rachel Pickering of Wonder Walks. Rachel runs a really cool business which provides walking, training and boarding services to dog owners in Nottinghamshire. Whilst many of her competitors just provide basic services, Rachel has structured her business to add real value to the lives of the dogs and the owners. For example, dogs aren’t just walking, they are taken on adventures which might include games and activities to stimulate their minds too. Whilst she has already grown the business to its second location, Rachel is looking for ways to spread the word further and allow more dog owners to benefit from these wonderful experiences too. During the episode, we map out a step-by-step strategy from taking largely untargeted door-to-door flyer dropping and turning it into a list of hyper-responsive ideal customers. Further to this, we also had a brilliant chat on pricing strategy, including how and why you should charge more than your competitors. There are so many great nuggets in this one, which I know you’re going to love. I hope you enjoy this as much as I did. Here’s Rachel to tell you more...