EP426 How To Use AI to Build Authority and Grow Your Business Faster with Thomas Harpointner

In this episode of Canadian Investing in the USA, Glen Sutherland sits down with digital marketing expert and AIS Media founder, Thomas Harpointner, to discuss one of the biggest shifts happening online today: the rise of AI-powered search. Thomas explains how tools like Google Gemini, ChatGPT, and other AI platforms are changing the way consumers find information and how businesses attract customers. While many companies are seeing website traffic decline as AI provides answers directly within search results, Thomas reveals why this isn't necessarily bad news. In many cases, businesses are receiving fewer but far more qualified leads because AI is helping educate prospects before they ever visit a website. The conversation dives into practical strategies for ensuring your business remains visible in an AI-driven world. Thomas shares why content is still king, how authority and credibility influence AI recommendations, and why podcasts, videos, blogs, social media, and industry publications all play a role in building digital authority. He also discusses the importance of structured content, SEO fundamentals, thought leadership, and understanding what your ideal customer is actually searching for rather than relying on assumptions. For business owners, investors, and entrepreneurs looking to stay relevant as AI reshapes online discovery, this episode offers valuable insights into how to position yourself as a trusted authority that AI platforms will reference and recommend.