Ep429: Why This Branding Strategist Says Most Marketing Advice Is BS—And What Actually Works

Heather Campbell is a branding strategist, AI trailblazer, and founder of Radical Branding. With 25+ years in corporate branding, she now helps entrepreneurs build soul-aligned, profitable brands rooted in clarity and authenticity. After surviving a brain aneurysm, Heather redefined her approach to business—ditching hustle culture in favor of intentional, sustainable growth. Her mission is to empower founders to own their voice, market with purpose, and scale without burnout. Connect with Heather: Website: heyheathercampbell.com Instagram: @heyheathercampbell Six-Figure Founders community launches soon—join the waitlist via her site.