Ep43 Eric Swayne - The Business of Anime and Working for Your Fans

If you're a business owner, you’ve got fans.   Whether they’re your existing clients or prospects that follow you on social media, they’re out there.   On today’s show, we talk about what you can do to make sure you’re connecting with those fans every chance you get.   Eric Swayne is my guest.  He’s the Senior Director of Fan Engagement at Funimation, the largest distributor of Anime in North America.   We discuss the amazing power and challenges of having a dedicated following, how best to engage that following, and what they want from you.   While it’s easy to understand how a company like Funimation has “fans”, sometimes it’s harder to wrap our heads around how we could do it for our business selling insurance, for example.   But it is possible because you do have fans.   If you’re an anime fan, you’re going to love having a p