EP43, How Fitness Programming Works

Send us a question here!Ever wondered what actually goes into the workouts on the whiteboard? In this episode of Unstoppable by Design, Matt Terry sits down with Head Coach Lis Rosencrum to answer a listener's question: How is programming created? From the very first consult to mid-cycle adjustments on the fly, Lis pulls back the curtain on what separates thoughtful coaching from cookie-cutter plans.In this episode, we deep dive into:The First Question That Matters Most: Why Lis leads every consult by finding out what you think you want — and how that shapes everything she writes.Programming Around Injuries & Life: How corrective exercise layered with outside providers (PTs, orthopedists) keeps you moving forward instead of sitting out."Real Grown-Ups" vs. Collegiate Athletes: Why your goals are just as valid as a D1 athlete's — and why the most effective program is the one you'll actually do.Macro, Meso & Micro Cycles Explained: What 12-week and 6–8 week training blocks look like at Juggernaut, including how Murph prep and running progressions are built around New Hampshire's daylight window.The PVC Pipe Truth: Why drilling unweighted positions builds the foundation for heavier, safer lifts — and why that "light" PVC is secretly devious.Training Age & Expectations: Why a beginner can PR their deadlift by 140 lbs while a veteran should celebrate a 5-lb gain — and neither result is wrong.Unstoppable Challenge: Next time you catch yourself reaching for your phone to doom scroll, put it down and move for 5 minutes instead. Walk, do push-ups, do burpees — literally anything.Support the Show & Win!🎁 UBC RAFFLE: For just $3/month, you're entered into our monthly raffles. Our next drawing is April 4th, and we're giving away a full seat in the Ultimate Bootcamp Challenge ($199 value).Local Prize: Full UBC Membership (starting April 25th).Remote Prize: 4 weeks of 1-on-1 remote coaching. Support the showFollow Matt on Instagram!Interested in joining Juggernaut Fitness, either remotely or in person? Check out our website here.