EP45 | Chris Savage - How Wistia’s creative brand voice helps them retain their customers

Today on the Churn.fm, we have Chris Savage, the CEO and Co-founder of Wistia!In today's episode, we talked about how having a creative brand can help retain loyal customers, how churn and retention have changed in Wistia over the years, and why qualitative data is irreplaceable.Chris also shared the story of why he and his co-founder decided to take on $17M in debt, things he wished he realized earlier in regards to churn, and the ownership of churn metrics within Wistia. We also talked about expansion revenue and its' importance, how Wistia uses their own product to improve customer retention, and Chris' pieces of advice on churn and retention for those who are just starting out.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.