September 18, 2025 - How Labubus took over your feed

Today we're diving into the world of Labubus, the viral craze lighting up social media feeds. What does it mean when trends explode overnight, only to fade just as quickly? To unpack the phenomenon, we spoke with Mariam Humayun, Associate Professor of Marketing at the Telfer School of Management, University of Ottawa, who sheds light on the role of algorithms in shaping what we talk about, how we dress, and even how we shop.Alongside expert insights, the episode also features voices from everyday people caught up in the Labubus buzz, drawing playful comparisons to past fads like Beanie Babies. Together, they explore what Labubus says about the speed of digital culture today and what it might reveal about the future of trends.