EP45: Ingrid Edstrom - How To Find Your Profitable Bookkeeping Client Niche

Who do you want to work with? If you answered, "EVERYONE." That could likely cost you. Many bookkeepers don't have a clear niche of clients they focus on and, as a result, they likely accept any new customers that walk through the door. Unfortunately, that thinking can attract potentially bad clients who are not a fit. By not taking the time to identify what type of client would be ideal from a financial and personality standpoint, accepting "EVERYONE" can lead to increased headaches, stress and payment issues. It doesn't have to be this way. Our guest, Ingrid Edstrom pointed out that in 2015, her bookkeeping company, Polymath, had 96 clients, but after finding a profitable niche, it now serves only 30, but it makes double the money. Once you figure out what core group of customers work best for you, it can be an absolute game-changer in your bookkeeping business. During this fun and inspiring interview, you'll learn... Why you should focus on an industry niche that you want to work with and that can pay you well What questions to ask yourself to determine your ideal niche clients To not be afraid to refer potential clients who aren't a fit to other bookkeepers To find out more about Ingrid, visit https://www.thesuccessfulbookkeeper.com.