EP46: How to Build A Modern Social Collaborative Brand with Mindy McKnight

In this episode Wendy Liebmann talks with Mindy McKnight, CEO of M-Star Media Inc., content developer and founder of Hairitage by Mindy, about how to build a successful CPG brand today.They discuss:The essence of building a successful multi-million dollar brand without losing its founder soul, and its solution driven reason-for-beingThe keys to creating a modern business collaboration: a partner with the right intellectual capital, a retailer [Walmart] eager to experiment, a digital expertise, and a willingness to let the consumer/shopper be part of brand building  The value of real-time consumer feedback that comes with having a devoted, engaged digital communityHow new social platforms, including the metaverse, will make for exciting retail times in the futureHow a successful content-driven, social brand will make them laugh, cry, teach something or make their life easierWatch this video episode on our YouTube channel.Send us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!