Ep47 Andrew McKinney - Thriving on LinkedIn, Powerful Market Research, and Improving Customer Experience

Today on the show, Strategy + Action = The Power of Market Research & Thriving on LinkedIn I'm so excited to bring this episode to you.  Andrew McKinney is on the show today.  We have a phenomenal conversation around the really important and yet often overlooked topic of market research and the ways that it blends into the overall customer experience. There's really no excuse anymore, no matter how small or giant your company is to not take advantage of this integral part of understanding what your prospects and customers think about your brand, your offer, or what you're thinking about offering It's such a critical aspect of business, especially in the beginning days of starting up a company.  And it's easier than ever to actually do well at this.  Another area we dig into deep is LinkedIn.  Andrew has been on the platform for quite a while and has a huge following.  In this past year, he has experimented extensively on what's working and what isn't.  Besides some individual tactics, what he has discovered and shares in this episode that is really important is the mindset that is really working on LinkedIn.  And not only the numbers aspect of what's working but  also what's working in terms of how to really connect with other folks on the platform.