EP48 - FROM FASHION FLOORS TO MARATHON FEVER

This week’s episode — we dive into Adidas’ “Chasing 100” — a six-hour, 100km world record attempt — and whether it can ever compete with Nike’s Breaking2 playbook. Speaking of Nike, their Sydney Marathon activation with Strava and Kipchoge might be the smartest marketing move we’ve seen in years.We also get into:​Salomon’s first Sydney store launch (and Courtney’s awkward lap of the room)​The 10 running brands fashion kids actually desire​If running shoes had Tinder profiles (yes, Brooks is still “your mum already likes me”)​Strava predictions: broadcast rights, live tracking, and maybe a mute button for speedy show-offs​Deeks’ Quarters — Liam’s new favourite session for chasing a sub-40 10k​The fuelling wars: Rice Krispies vs expensive gels​Local race the Washpool Trail Event in Coffs HarbourIt’s banter, controversy, fashion, and a whole lot of running — the perfect lead-in to our live show at Bondi Icebergs with AG1 this coming Friday.Follow the podcast on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@inthebeginningpodcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Courtney on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Strava⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Liam on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Strava⁠⁠⁠⁠