EP487: Lynn Gagne-Webb - Building & Selling A Bookkeeping Firm - Part 2

" One of the most famous quotes ever from Tony Robbins, this one I take with me every single day. 'Fall out of love with yourself and fall in love with your customer and watch the magic happen'. And you gotta fall in love with your customer. When you fall out of love with what you offer or your package, and you fall in love with your customer, you have a beautiful relationship that happens." -Lynn Gagne-Webb In this episode, we wrap up our two-part conversation with Lynn Gagne-Webb, founder of Custom Bookkeeping. Lynn dives into the challenges of pricing, managing client expectations, and building a bookkeeping business that truly fits your goals. In this episode, you'll also learn... Why understanding communication styles can transform client relationships The pros & cons of hourly billing versus value-based pricing How to handle scope creep without burning out your team To learn more about Lynn, click here. Connect with her on LinkedIn. Time Stamp 01:00 – Intro to part two with Lynn Gagne-Webb 01:44 – Trust & communication with clients 03:26 – Color coding for better communication 05:14 – Airplane analogy for pricing & expectations 08:33 – Handling clients wanting more for less 17:13 – Switching from packages to hourly rates 19:54 – Managing rising costs with the airplane model 24:14 – Flat rate questions & subscription fatigue 28:56 – Adapting to industry changes 31:43 – Focus on loving your customer 32:21 – Courses & Learn Bookkeeping Canada