EP5: The Grief Receipt, Deleted Videos & Why Your Book Is Your Best Business Card

This one went a few places — and that's exactly the point. Paul O'Mahony and George Shepherd kick things off with a debate that's been quietly dividing the entrepreneur world: are live events actually coming back, or is everyone just saying that? From there they wade into the Alex Hormozi/Tony Robbins deleted video saga — not to pile on, but to ask the smarter question underneath it: what does it actually mean when subtraction gets more attention than anything you've ever posted? Then the conversation takes a turn that nobody planned, and it's probably the best part of the episode. Paul opens up about attending a funeral earlier in the week, which leads into a genuinely raw discussion on grief — including a story about Dr. John Demartini standing in front of a room full of strangers and asking a 70-something widower to name the benefits of his wife being dead. It sounds brutal. What happened next was anything but. In the second half, Paul and George get into the practical side of what the Rethink experiment is actually teaching them in real time: how to rank a new podcast on Apple and Spotify, why your personal book is still one of the most underused trust-building tools in business, and what George is calling the "networked economy" — and why he thinks the window to get in early is closing faster than most people realize. There's also a breakdown of how ChatGPT rebuilt Paul's entire studio backdrop in about 30 seconds, why a 560-page book might actually be four books, and why James Clear says the last few months of writing are the ones that hurt the most. No agenda. No script. Just two people figuring it out live — and bringing you along for the ride. Subscribe if you're getting value from this, a rating goes a long way.