EP5 - The Original Influencer: Kate Morgan on Publicity Power

In this episode of ViralBrand TV, Rick Schirmer sits down with powerhouse publicist Kate Morgan, whose clients span beauty, wellness, lifestyle, and beyond. Kate shares her journey from arriving in America with just $300 to running a globally recognized boutique PR firm. She reveals the strategies behind earning editorial placements in Vogue, GQ, Oprah, and more, and explains why a strong PR strategy is as essential as marketing for building viral, lasting brands. From identifying “white space” in crowded markets to leveraging affiliate programs and Amazon presence, Kate unpacks the modern rules of publicity, media, and brand credibility. Entrepreneurs and business leaders will gain insights on how to secure dream clients, create viral buzz, and master the art of influence in today’s fast-changing media landscape.