EP50: Growing a Community Online with Erica Rankin

I came across Erica whilst scrolling through TikTok. Erica has amassed over 4.4 million likes and over 200k followers, all organically on the platform, whilst simultaneously promoting her brand BroDough. She has built a community around her business by making the brand amusing, entertaining - human.  And now, she consults with other brands to help them achieve the same. In this podcast, Erica talks about what it takes to grow a community - and a business online.  Find Erica here: https://www.tiktok.com/@brodoughcanada?lang=en  Find Vincere here: https://www.vincere.io/chrisoconnell