EP51: Planned Disruption. You Do Not Own the Shopper. With Candace Corlett

In this episode, Wendy Liebmann talks with Candace Corlett, WSL’s president, about the current state of planned disruption that shoppers have created for themselves, and the resultant impact on brands and retailers.They discuss:How shoppers have created new and dynamic ways to shopThat there is no longer an orderly path to purchaseThe implications for supply chain of people now buying in 40% more places than they did in 2014, including the metaverseThat companies can no longer assume they own the customer.  There is no “my customer”.  The role of the physical store now as the place to find the newest products and services, and the implications on store design and merchandisingHow companies need to plan their own disruption – utilizing what they learned throughout the pandemicSend us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!