EP52: A framework for action

Sanjiv Anand, Chairman, Cedar Management Consulting InternationalMost organizations fail not because of poor strategy, but due to weak execution, with failure rates reaching 70–90% in India. Traditional management systems overly focus on budgets, often disconnecting daily actions from long-term strategy. The Balanced Scorecard (BSC) addresses this gap by translating strategy into linked objectives, measures, targets and initiatives across four perspectives: financial, customer, internal processes, and learning and growth.The BSC roadmap involves three steps. First, a strategy map identifies 20–25 critical objectives showing how non-financial drivers enable financial outcomes. Second, the BSC defines 30–40 lead and lag measures, assigns ownership, sets targets and aligns key initiatives. Third, the BSC is embedded into management processes through regular reviews, reporting and cascading scorecards.When integrated with planning and activity-based budgeting, the BSC shifts budgets from short-term financial control to strategic resource allocation. This alignment ensures shared ownership, clear priorities and coordinated execution making strategy implementation far more effective.