EP528: Teresa Slack - From $18/Hour To Million-Dollar Firm: The Pricing Shift

"There were times I remember having to pull money out of our retirement savings to cover payroll. We weren't sleeping, we were stressed. We didn't know where to turn, and it was so stressful. It was not a good scenario." -Teresa Slack In this episode, Canadian bookkeeping expert and million-dollar firm builder Teresa Slack shares the hard truth about pricing and what it really costs when you get it wrong. She breaks down her journey from charging $18/hour and burning out to building a profitable, scalable firm using value pricing and better systems, along with the key mistakes to avoid and what actually drives growth. In this episode, you'll learn: The difference between fixed pricing & true value pricing How to raise your prices without losing your best clients Why identifying your ideal client changes everything To learn more about Teresa, click here. Connect with her on LinkedIn. Time Stamps 01:05 – Teresa's journey from struggling firm to success 04:00 – Early pricing mistakes & mindset challenges 07:01 – How poor pricing led to financial stress 09:42 – The turning point: systems & value pricing 17:36 – Where most bookkeepers go wrong with pricing 19:28 – How to raise prices the right way 21:42 – What happened after repricing clients 24:08 – The compounding effect of better pricing 28:10 – Finding your niche & ideal clients 36:09 – Why action builds confidence Your expertise has more value than you think, so Own Your Authority at The Successful Bookkeeper Summit 2026! It's a high-energy two-day virtual experience for bookkeepers ready to lead with confidence and elevate their impact. Join inspiring leaders on November 4th–5th to gain actionable strategies, powerful tools, and the clarity to shape the work you want, not just keep up with it. Don't miss this incredible opportunity! REGISTER TODAY!