EP53: David Sargant - Why Generosity Is A Powerful Way To Attract Business

The law of reciprocity. Ever hear of it? Basically, it's when someone does something nice for you then you'll have a deep-rooted psychological urge to do something nice in return. This universal law has been used in persuasive marketing and advertising for years now. But, what if you could genuinely give something of value to potential clients for free because you actually want to help them? You might be thinking, "Wait a second, FREE? Why the heck would I do that?" Our guest today, David Sargant, who is an expert that shows coaches how to use digital marketing to get the visibility and credibility they need to grow their businesses, feels giving away your useful content is a great way to endear yourself to prospects which can lead to win-win opportunities. During this fun and inspiring interview, you'll learn... Why providing free takeaway value will build trust with potential clients by letting them know you're credible and not in it for a quick buck Why it's important to plant seeds by helping people take action towards their goals The importance of being strategic so you can give your content to your ideal market To find out more about David, visit https://www.thebusinessofthoughtleadership.com.