EP54 Lisa Sharapata: CMO Leadership with purpose through Community & Culture

Ever wondered how marketing principles can be the secret sauce to building high-performing cultures? Join us as we sit down with Lisa Sharapata, the dynamic Chief Marketing Officer of the Arbinger Institute, who shares her fascinating career journey from a graphic designer to a strategic leader and now a CMO. Lisa dives into how her passion for understanding audiences and strategy led her to pivot across various roles and industries, ultimately finding her calling in resolving people problems within organizations. Discover how these marketing insights can transform leadership and culture in your workplace.Lisa opens up about the personal and professional hurdles she's faced, We discuss the importance of adaptability, resilience, and knowing when to push forward or step back within a team. Highlighting her commitment to giving back, Lisa shares her experiences , emphasizing the value of community involvement and vulnerability in fostering personal and professional growth.We also explore the vital topic of women's empowerment in the industry, reflecting on the importance of creating inclusive environments that promote psychological safety. Lisa delves into her experiences and the need for women to support each other rather than compete, drawing from Arbinger's concepts to advocate for understanding individual motivations. Through her inspiring journey, Lisa emphasizes the continuous growth, open communication, and knowledge sharing essential for a successful career. Don't miss out on the empowering insights and practical takeaways from this candid and thought-provoking conversation.Follow LisaLisa Sharapata Linkedin https://www.linkedin.com/in/lisasharapata/Arbinger Institute Mentions https://arbinger.com/4th Edition of Leadership and Self-deception:https://arbinger.com/leadership-and-self-deception-book/?utm_medium=pr&utm_source=podcast&utm_campaign=the-trailblazers-experience&utm_content=State of Workplace Culture Report:https://arbinger.com/workplace-culture-report/?utm_medium=pr&utm_source=podcast&utm_campaign=the-trailblazers-experience&utm_content=Send us Comments & FeedbackListen :  to the audio version  Apple  Spotify .Amazon Music  Google Podcasts Watch  and subscribe to my YouTube Channel   https://www.youtube.com/@ThetrailblazersexperienceFollow    Instagram : https://www.instagram.com/thetrailblazersexperience/