EP54: The New Shopper Journey Emerges…From Troubles to Joy with Debbie Kelly, WSL

In this issue:Wendy Liebmann talks to Debbie Kelly, the new Director of Insights at WSL, about WSL’s latest How America Shops® study, entitled Leading Shoppers From Troubles to Joy.  They discuss:After three years of the pandemic, how shoppers are making different decisions about what brings them joy, and what’s still only about the lowest price.What makes for joyful shopping in these inflationary times.New shopper segmentation based on how shoppers consider what’s a “head” category versus a “heart” category.How companies – brands and retailers -- need to market accordingly.  Who’s getting it right.Send us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!