EP544 | 你買的房子，都是這樣被「包裝」出來的！揭密建案幕後操盤手 ft. 阿文

from 地產好學聲 · host 地產秘密客 Ting & Sam

房子就算地點再差，也得想辦法「講出一朵花」？從案名、市場定位、廣告文案，到最後呈現在大家面前，一個建案到底是怎麼被包裝出來的？這一集邀請資深房地產企劃阿文，帶我們揭密建案背後的企劃工作，也分享做了幾十年的房地產企劃，遇過哪些荒謬、好笑，甚至很辛酸的故事。 -- Hosting provided by SoundOn

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EP544 | 你買的房子，都是這樣被「包裝」出來的！揭密建案幕後操盤手 ft. 阿文

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