EP545: TL Nuggets 147 - Marc von Musser - The Pros & Cons Of Paid Traffic Marketing

"Once it's dialed in… Once you've found your ideal market and your ideal messaging, you can get ongoing prospect calls, nonstop." Paid traffic marketing gets your ads on Facebook, YouTube, Instagram, and TikTok, among others. And if your methods are fine tuned, then you're getting in front of your ideal prospects. It's effective but it's not for everyone. Especially if you don't already have the money to invest. It's more of a strategy for seasoned businesses to grow than it is a strategy for starting a business. But there are several forms of organic marketing that are cheap, if not free, and still very effective. And the ROI is high since there's no ad spend involved. Podcast guesting is a prime example. It's a relatively new strategy and though many people talk about it, it seems not many understand what it takes to get results. Knowing your ideal client and dialing in your messaging are a necessary start, but you also need to understand the trends in the world and what people are responding to. What worked only a few years ago isn't working today. All strategy aside, the most important thing is having integrity in sales. You need to have your heart in the right place. You need to be heart driven, authentic, and real. You can learn about all of this and much more with Marc and Nicky at the Get Booked & Get Paid event on March 1st and 2nd. https://ecircleacademy.mykajabi.com/get-booked-get-paid Marc Von Musser is CEO at SOAR and ROAR Inc. He's the founder of a human optimization program called 111 Days to Greatness, awakening the greatness in others and helping people become their greatest self and live their dream life. Learn more about Marc on LinkedIn. https://www.linkedin.com/in/marcvonmusser/ Visit eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.