Ep56: Lesley McCall

Hello and welcome to the Get More Customers podcast with me Michael Angrave.  I've got an awesome episode for you today as I'm joined by Lesley McCall from The Rustic Wedding Company.  Leslie business runs a wedding venue styling business and she basically takes a blank canvas wedding venue and makes it look amazing in the same way that you might find on Pinterest on Instagram or in any of those glossy brochures or magazines. This means her customers can get the wedding of their dreams without having to do any of this stuff themselves. Lesley is clearly very skilled and talented at what she does and she's doing many things in her business very well too. The area that we focus on throughout today's episode is how she can turn more of the people that visit her website from search engines, social media and referral partners into leads and sales opportunities. We look at how to structure your web page including the copywriting, to get more sales leads and I even reveal our most successful headline formula which can be applied by any business. We also dig deep into the psychology of why people take action and ultimately buy, which I think you’ll find fascinating when you apply this to your business too. I hope you enjoy this as much as I did. Here’s Lesley to tell you more...