EP56: The 50-plus Opportunity. Why Retail is Getting an F. With Michael Clinton

In this episode, Wendy Liebmann talks to Michael Clinton, author of ROAR into the Second Half of Your Life - Before It’s Too Late, and CEO and Founder of ROARforward, a joint venture with Hearst Ventures. They discuss:The new 50+ cohort and the social movement driving change in the developed world, as people live longer. One-third of the population is already 50-plus with substantial – and growing spending power. They're not brand loyal. They're blowing up all of the stereotypes, rejecting brands and retailers where they don't feel they represent them accurately.How marketing strategy and merchandising approaches need to be rethought.  How understanding this new cohort is critical for business, employees, brands, and retailers.The implications for brands and retailers – most of whom are currently getting an F grade.Send us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!