[Ep569] Game Devs Talk About Steam Tags For an Hour

In episode 569 of 'Coffee with Butterscotch,' the brothers dig into how Steam tags actually drive discoverability for indie games, and what tools like GameDiscover.co reveal about whether the right players are finding your game. The conversation turns on a deceptively simple question: not what your game is, but who it's actually for.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:36 Introduction and Welcome01:58 Understanding Steam Tags and Discoverability04:55 The Importance of Accurate Tagging07:58 Identifying Target Audiences10:43 Navigating Game Genres and Expectations13:54 The Challenge of Marketing Complex Games16:59 Using Data to Inform Tagging Strategies23:45 Defining Game Genres and Tags25:58 Balancing Primary and Secondary Game Features29:19 The Complexity of Game Genres31:33 The Evolution of Game Genres and Language34:12 Platform-Specific Audience Differences38:09 Refining Game Tags for Better Audience Reach45:46 The Challenge of Game Development and Audience Understanding50:57 Adjusting Game Pricing and Expectations57:33 The Role of Randomness in SuccessTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com!Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★