Ep57 Robin Waite - Knowing Your Client's Pain and Charging What You're Worth

Today on the show, Strategy + Action = Knowing Your Client's Pain and Charging What You're Worth Robin Waite is on the show today. And we had an absolute blast talking through a couple of really key components to running a coaching and consulting practice.  Or heck, even if you're a freelancer offering services per hour. We dig into really finding some solutions around that.  And I say solutions because there's a problem if you're simply trading your time for money like that on a per-hour basis. We start off around the power of knowing your clients' pain points.  It's such an important aspect of a coaching practice (any business at all, really).  We discuss how to do market research to find out what your clients are struggling with.  Also, what are they aspiring to and what are they trying to accomplish? When we can dig into what they're really struggling with, and then line that up with how we can bring solutions to those problems, we're going to find that perfect fit in the type of client we want to work with along with the solution that we can provide. We start with the pain points but then we quickly dig into so many different areas that Robin is helping coaches and consultants and even freelancers with his Fearless Business program. Make sure you check out Robin's books, including Take Your Shot, Online Business Startup, and Marketing Machine. And Robin mentions in this episode, if you go to Fearless.biz/tys , he'll send you a signed copy of Take Your Shot! This is a phenomenal and fun interview. So let's jump in!