EP57 The Third Wheel - The Hidden Sales Influence You’re Ignoring

Every consultant knows the feeling. Your customer walks in ready to buy… and then comes the third wheel. A friend, a spouse, or a coworker suddenly takes the wheel of the conversation.   Do you fight them? Ignore them? Or do you turn them into your secret closer?   In this episode of the AutoKnerd Podcast, we dive into: Why 61% of buyers say friends and family are the biggest influence in their purchase. The psychology of third-party influence: normative vs. informational influence, social impact theory, and more. Scripts and strategies to acknowledge, include, and redirect influencers without losing control. How managers can use the new Elite Manager’s Packet to train teams with plug-and-play Saturday Meeting drills and assessment sheets. 📄 This Week’s Free Tool: The Third Wheel Cue Card – ready to use on the sales floor. [Click Here] Listen now and start turning distractions into trust, influence, and deals that close faster.   👉 Download the tool and subscribe at EP57 - Third Wheel Tool   #AutoKnerd #CarSales #CustomerExperience #SalesTraining