[Ep573] How does promo art help sell your game?

In episode 573 of 'Coffee with Butterscotch,' the brothers walk through the evolution of the How Many Dudes box art and what YouTube thumbnails taught them about what actually resonates with players. Turns out the answer wasn't to make something epic but to make something gloriously dumb. They close out with a look at trademarks, what they actually protect, and why registering one might matter more than you'd think.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:20 Introduction and Welcome05:45 The Challenges of Building a Game Studio Reputation08:46 Player Expectations and Game Content11:46 Steam Controller's Scream15:25 The Fragility of Gaming Hardware17:22 Creating Effective Promo Art22:00 The Evolution of Game Marketing34:47 Learning from Community Engagement39:31 (Listener Question) HaoteeHatooie: Do you trademark your game names? 42:50 The Importance of Consumer Protection in Trademarks45:46 Navigating Trademark Applications and Challenges49:46 The Role of Trademarks in Game Development54:49 The Legal Landscape of Copyright and TrademarkTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com!Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★