Ep58 Chris Bogue - Creating Effective, Mercifully Short (and Not Boring) Video Content

Today on the show, Strategy + Action = Creating (Mercifully Short) Videos That Aren't Boring Chris Bogue is on the show today we're talking about the power of creating short, quick, enjoyable videos out there, both on the content marketing side of things - posting on LinkedIn to grab attention and educate your audience, but especially in the sales process. Chris is a master at helping your message your prospects with these short little fantastic videos that are all about them. Chris does an amazing job of grabbing attention on LinkedIn.  I came across his hilarious videos and jumped on a LinkedIn live he was doing, teaching folks about his process. What's just as important - maybe more so - as the "grabbing attention" aspect of what Chris teaches, are the systems and processes that Chris helps his clients with in order to create this content. He works with folks all the time who have never done this before.  Even though they're on board with the idea of doing video, they've bought his course or hired him directly, it's a foreign language for them.   They have no idea how to go about this.  So the process he takes them through not only makes it achievable and consistent but also helps them find their unique approach. Chris is a sketch comedian and improviser who wrote and directed shows at Chicago's Second City Theater, but he also knows the sales world and knows what it takes to really move the needle when it comes to those direct outreach videos, for instance, and what to do once those videos work. We had a blast talking about this subject, and I know you'll get a ton out of it.  So let's jump in.