EP58 | Yahav Hartman (Madgicx) - How to use paid advertising to increase customer retention

Today on the show we have Yahav Hartman, CEO and founder of Madgicx!In this episode, we talked about the current churn and retention status at Madgicx, how Yahav interviews churning customers, and how to gauge the quality of customer feedback.We also dived deep into how you can use Facebook ads to increase retention, why customer development should be viewed as a profit center, and Yahav’s prediction on the future of the advertising landscape.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.