[Ep584] 100,000 Steam Sales in 2 Days - Our Biggest Indie Game Launch Ever episode artwork

EPISODE · Aug 5, 2026 · 1H 11M

[Ep584] 100,000 Steam Sales in 2 Days - Our Biggest Indie Game Launch Ever

from Game Dev Podcast | Coffee with Butterscotch · host Butterscotch Shenanigans

In episode 584 of 'Coffee with Butterscotch,' the brothers are fresh off the biggest launch in Butterscotch history, and they're breaking down exactly what happened. They dig into the numbers behind How Many Dudes hitting 100,000 sales in two days, what drove the momentum, how it compares to their previous launches, and what the long tail might look like from here. They also get into the emotional side of shipping something this fast, what mobile looks like as a next step, and what a launch like this means for how they think about building games going forward.Support How Many Dudes!Official Website: https://www.bscotch.net/games/how-many-dudesTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpISteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes00:00 Cold Open00:31 Introduction and Welcome01:34 Post-launch How Many Dudes? numbers13:25 Wishlists trend and price strategy15:25 Understanding platform algorithms and visibility26:43 Comparing launch metrics33:29 Mobile numbers and launch metrics42:00 Community feedback45:32 Emotional arc after the launch01:04 Evaluating the game dev approach for HMDTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. If you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! Submit questions at https://www.bscotch.net/podcast, disclose all of your secrets to [email protected], and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. We also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com!Finally, if you’d like to support the show and buy some coffee FOR Butterscotch, head over to https://moneygrab.bscotch.net. ★ Support this podcast ★

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[Ep584] 100,000 Steam Sales in 2 Days - Our Biggest Indie Game Launch Ever

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