EP59: The Paradox of the New Shopping World with Candace Corlett, WSL

In this episode, Wendy Liebmann talks to WSL’s president Candace Corlett about the latest How America Shops® research that addresses the foundational changes in shopper sentiment and behavior as a result of five years of turmoil. (That’s right, it’s not only about the pandemic.)They discuss:The paradox of shoppers’ “just in case” approach to spending versus treating themselvesThe paradox of shopping in many, many more places – channels, stores, digital – versus wanting to make their shopping lives easierThe paradox of the new shopper journeyThe paradox of what makes a brand – and the real challenges to national brands from private brands (not private label)The paradox of how shoppers are taking care – and control -- of their own health and wellbeingSend us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!