Ep596 - Sean McBride, Chief Creative Officer Arnold Worldwide

Sean McBride is the Chief Creative Officer of Arnold Worldwide, a globally recognized creative agency. He is the creative guru behind our favorite progressive commercials starring Flo and Dr. Rick. Sean’s work has been repeatedly recognized by every major advertising award show there is, including Cannes, D&AD, One Show, Communication Arts, Clio, New York Festivals, London International, and many others. In this interview, we talk about the transition to advertising as a natural fit for his writing skills, his journey to working at Arnold, the evolution of his writing style, from more serious copy to comedic work, the process of determining what is funny, including personal judgment and audience feedback, the ongoing evolution of the advertising industry and much more. Want more? Steal my first book, INK BY THE BARREL - SECRETS FROM PROLIFIC WRITERS right now for free. Simply head over to www.brockswinson.com to get your free digital download and audiobook. If you find value in the book, please share it with a friend as we’re giving away 100,000 copies this year. It’s based on over 400 interviews here at Creative Principles. Enjoy! If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It only takes about 60 seconds and it really helps convince some of the hard-to-get guests to sit down and have a chat (simply scroll to the bottom of your iTunes Podcast app and click “Write Review"). Enjoy the show!