Ep598 - Colin Jeffery, Chief Creative Officer at Doner and Wolfgang

Colin Jeffrey is the Chief Creative Officer of Doner and Co-Founder of Wolfgang. Under his leadership, Doner was named an Ad Age A-List Standout Agency in 2023. At Wolfgang, Colin has created acclaimed campaigns for brands like Adidas, Panda Express, and NBCUniversal. Recognized as one of the most creative minds in advertising, Colin has appeared on AdWeek’s Creative Top 100 list and Business Insider’s Most Creative People in Advertising rankings. In this interview, we talk about the impact of AI on the creative process, the need for versatile content that works across different platforms, the rise of branded content and product placement, the increasing importance of nostalgia and IP in advertising, and much more. Want more? Steal my first book, INK BY THE BARREL - SECRETS FROM PROLIFIC WRITERS right now for free. Simply head over to www.brockswinson.com to get your free digital download and audiobook. If you find value in the book, please share it with a friend as we’re giving away 100,000 copies this year. It’s based on over 400 interviews here at Creative Principles. Enjoy! If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts? It only takes about 60 seconds and it really helps convince some of the hard-to-get guests to sit down and have a chat (simply scroll to the bottom of your iTunes Podcast app and click “Write Review"). Enjoy the show!