EPISODE · Oct 10, 2024 · 47 MIN
Ep6: A very expensive education/ lessons learnt in marketing
from Kith & Kin Hospitality: 1001 Epic Fails & conversations from the industry · host Cassie Davison
Lessons learnt from getting it terribly wrong! Lack of marketing knowledge and tools can hinder the success of a business, especially in the absence of social media and online resources. Creating awareness is important, but converting customers requires tactics like events and promotions to encourage the first move. Understanding customer behavior and competing with established habits are crucial in the hospitality industry. Failure can be an expensive education, but it provides valuable lessons for future success.
What this episode covers
Lessons learnt from getting it terribly wrong! Lack of marketing knowledge and tools can hinder the success of a business, especially in the absence of social media and online resources. Creating awareness is important, but converting customers requires tactics like events and promotions to encourage the first move. Understanding customer behavior and competing with established habits are crucial in the hospitality industry. Failure can be an expensive education, but it provides valuable lessons for future success.
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Ep6: A very expensive education/ lessons learnt in marketing
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