Ep6: A very expensive education/ lessons learnt in marketing

Lessons learnt from getting it terribly wrong! Lack of marketing knowledge and tools can hinder the success of a business, especially in the absence of social media and online resources. Creating awareness is important, but converting customers requires tactics like events and promotions to encourage the first move. Understanding customer behavior and competing with established habits are crucial in the hospitality industry. Failure can be an expensive education, but it provides valuable lessons for future success.